~ SEO – Search Engine Optimization
No longer is having a presence on the web enough. It is crucial that your customers and potential visitors are able to find you and your website online.
When we design a website, we do so with usability in mind. We also offer custom search engine optimization services for our clients who desire the increase of their position in the search engine rankings.
Search Engine Optimization involves creating or making your web pages friendly, easily readable and accessible to the search engine crawlers. These crawlers are used to identify your website content and relevancy to particular search terms, keywords and topics. Google, Yahoo and MSN all have spiders or crawlers that set out to try and determine what your website is all about.
Virtual Addiction Web Design’s SEO team specializes in increasing traffic to your website by improving your position in the search engine rankings. We do this without using doorway pages, cloaking or other spamming techniques which are sometimes used but can have your site banned from the search engines.
Our search engine rankings specialists work diligently with you to determine what your company’s marketing needs are by analyzing and outlining those needs. We then work with you in making your site’s content relevant, fresh, and search engine friendly, increasing your site’s search engine rankings. Over the years, we have found this to be the most time proven way to ensure that your site stays in the top of the search engine rankings, not just now but for the long-term.
About SEO
SEO, or Search Engine Optimization, is a series of techniques that are used in improving the ranking of websites’ listing in search engines such as Google, Yahoo, MSN and many others. Recently, surveys have shown that more than 85% of current internet users will use search engines to find services, products and information. The only way that your site will appear prominently on the search engines is through effective SEO.
Now, obtaining these higher rankings in the search engines is not an accident. We have employed basic and advanced techniques that work for every client, regardless of their industry.
Keywords is one of the most important techniques in this process. The selection and placement of keywords are crucial. Keywords are one of the many tools that will describe your website to the search engines. Search engines review sites based primarily on their text content. Therefore, your site’s rankings are affected by the keywords you choose. Adding keyword captions to pictures and other media like Flash will optimize graphic content.
Some general SEO techniques to optimize your site for the search engines include:
♦ Known as accessibility, major search engines now include it in their ranking criteria to give priority to accessible websites.
♦ Using unique and relevant HTML titles for each page.
♦ Providing unique and relevant content designed for your target audience.
♦ Using accurate descriptions, known as meta tags, to make search listings more informative.
♦ Developing link strategies that allow websites offering interesting content to refer to your site.
♦ Making web sites easier to read for visitors with visual disabilities.
In addition to these techniques, there are basic SEO strategies that can be used. We realize that not all sites have identical goals for search optimization. Some sites seek to boost traffic volumes, while others are more concerned with good-quality inquiries.
We know that an overly broad approach to SEO may hinder your marketing strategy by generating large volumes of low-quality inquiries. We also understand that these types of inquiries cost money to process, yet result in few revenues. On the other hand, when dealing with an online store, we optimized the ecommerce site for large numbers of keywords that indicate a readiness to buy. This practice generates better quality sales leads and creates opportunities for purchases.
Some of the Optimization Techniques that we use:
Onsite Optimization
Keyword Research and Selection
Meta tags Optimization
Titles tags Generation
Hyperlink Optimization
ALT tags Optimization
Sitemap Generation
Content Generation
XML Sitemap creation and submission in Google
Website redesign if required
W3C validation of homepage
Proper linking structure
Making dynamic pages search engine friendly
Right keyword density
Link popularity Analysis
Free Directory Submission
Analysis and Reporting
Continuous Maintenance and Updating of the site
